Ecommerce platform for an online store
The platform is suited to the needs of ecommerce businesses in the B2C and B2B sectors of every size, working across different industries and lines of business, and supports their omnichannel approach. Its flexible architecture makes it easy to add new features, extend the system and connect external services, securing maximum efficiency across every part of the business.
{ Why our solution? }
Probably the best ecommerce solution for an online store
Our platform is a cloud platform that gives you site editing, online selling and detailed analytics so you learn everything you need about your customers. Our system connects automatically to Facebook Pixel and Google Analytics for closer tracking of user actions.
Your products anytime, anywhere, everywhere!
Use one platform to sell products to anyone, anywhere. Your products can be placed on your site, on social networks, in mobile apps and on other web locations very easily.
Set up and manage your products in a few steps!
With the SoftCave platform you can set up product synchronisation with your stock automatically, whatever the number of products and their attributes. That option makes the job far easier.
{ Our vision }
Complete automation
In modern business, success does not come by chance. You need the right tools, a strategy and support to become a leader in sales - and for that you need a system with automated processes.
Product synchronisation
Our platform enables automatic updating of stock, prices and orders in real time across every sales channel, saving you time and raising efficiency.
Order processing
The platform enables automatic processing of orders directly from your admin dashboard. Every order is fiscalised automatically, and the delivery note is then generated for dispatch through the courier service.
Marketing services
Connecting the ecommerce store to email marketing services, through which you can send personalised promotions, product notices and other relevant information straight to your customers' inboxes.
Everything in one place
A very broad and precise ecommerce analytics holding every important figure for monitoring and improving the operation. Our team uses this information daily so that campaigns on social networks run better and audiences are targeted more accurately with Google ads.
Most of this data can also be found in Google Analytics or Facebook Pixel analytics, but the difference is that this data is 100% accurate.
Everything you need to know about orders
Detailed reports and charts on sales, promotions, the basket and customers. The target group and customer habits are easy to spot.
A detailed view of completed and unfinished orders
Easy notification of customers about the state of their order
Yearly, monthly and daily views of sales
Learn your customers' habits
Detailed reports and charts on sales, promotions, the basket and customers. The target group and customer habits are easy to spot.
You will know on which days
At what time most buying happens
Whether men or women buy more
{ What exactly we build }
The platform's modules, down to the last detail
The platform is not a collection of independent add-ons. Every module uses the same data on products, stock and customers, so a change in one place applies immediately across every sales channel.
Managing products and the catalogue
A central product database with variants, attributes, specifications and media. One product, one source of truth for every sales channel.
- Unlimited categories, subcategories and interlinked attributes
- Variants by colour, size, pack and any attribute you define
- Bulk entry and editing through Excel, CSV, XML and JSON files
- Import of technical specifications in a single pass, without entering item by item
- Linked, similar and complementary products to lift average basket value
- Control of product visibility per channel, price group and user group
Synchronisation with suppliers
Automatic fetching of range, prices and stock from suppliers at set intervals. The algorithm recognises the structure of XML and JSON feeds and maps it onto your catalogue.
- Mapping supplier fields onto your categories and attributes, once and for good
- Scheduled synchronisation hourly, daily or at any interval
- Rules for automatically hiding products that are no longer in stock
- Protection of manually edited data from being overwritten at the next import
- A record of every import with the number of items changed, added and rejected
- Working with several suppliers at once, with priority by price or availability
Calculations and pricing policy
The selling price is derived from the purchase price rather than entered by hand. The system accounts for every cost incurred up to the shelf and applies the margin you define.
- Conversion of purchase prices from foreign currency at the rate on the import date
- Inclusion of duty, transport, forwarding and landed costs
- Margin per category, brand, supplier or individual product
- Automatic price rounding by rules you set yourself
- Promotional prices with start and end dates, with no manual intervention
- Price groups for wholesale, retail and individual partners
Order processing
The whole path of an order from basket to delivery runs from one screen. Without retyping data into another program and without issuing documents by hand.
- Order statuses with automatic customer notification at every step
- Automatic fiscalisation and sending of the fiscal receipt to the customer's email
- Generating the delivery note and handing the shipment to the courier from the same screen
- Partial deliveries, cancellations and returns with full records
- Creating an order by hand for customers who order by phone
- Protection against duplicate and suspicious orders before they enter processing
Stock and warehouse operations
Stock changes at the moment of sale and is visible across every channel at once, so you do not sell what you do not have.
- Tracking stock across several warehouses and outlets
- Reserving goods at the moment an order is confirmed
- Goods receipt and price adjustments with automatic updating of the calculation
- Warnings on minimum stock and a suggestion for new procurement
- Showing availability to the customer, with delivery time per product
Courier services and delivery
Connection to domestic courier services, with automatic sending of shipment data and a tracking code.
- Automatic shipment creation when the order status changes
- Sending the tracking code to the customer by email or SMS
- Calculating delivery cost by weight, basket value or delivery zone
- Free delivery above a defined amount
- Collection at the outlet as an alternative to courier delivery
Payment methods
You offer the customer every payment method used in practice, and all of them are recorded in one place for you.
- Card payments through the bank you already work with
- Cash on delivery, with records of amounts collected per courier
- Payment slip and QR code generated from the order
- Deferred payment and payment against a proforma invoice for companies
- Records of collection per order, with an overview of outstanding balances
Marketing, CRM and customer retention
Purchase data serves communication that has a reason behind it, rather than sending the same content to everyone.
- Newsletter with segmentation by purchased products and categories
- Automatic abandoned basket reminder
- Coupons, discount codes and promotions per user group
- Loyalty programme and discounts for repeat purchases
- Connection to Google Analytics and Facebook Pixel accounts
- Collecting and displaying product ratings and reviews
Analytics and reporting
Reports come from the store's own data, so they are accurate regardless of ad blockers and the limits of external tools.
- Sales by day, month and year, compared with the previous period
- An overview of completed and abandoned orders and the point where the customer gives up
- Best-selling and most-viewed products, categories and brands
- Times and days with the most purchases, by device type and visit source
- Customer structure, repeat purchases and average basket value
- Setting monthly sales targets and tracking their fulfilment
Artificial intelligence in everyday work
We use AI where it shortens repetitive manual work, not as an add-on for effect.
- Automatic writing of descriptions and specifications for products that have none
- Suggesting a category and attributes for products newly arrived from a feed
- Detecting duplicates in the catalogue when importing from several suppliers
- Search by meaning, which finds the product even when the customer does not know the exact name
- Product recommendations based on the customer's previous behaviour
- Preparing SEO titles and descriptions for categories and products
Editing the site and its content
You change the look of pages yourself, through ready-made blocks, without needing a developer and without waiting on us.
- Editing the home page, categories and landing pages through widgets
- Banners, campaigns and seasonal changes with scheduled publishing
- Blog and information pages for organic traffic
- Running in several languages and with several currencies
- A choice of graphic design suited to the trade you are in
ERP, API and connecting to existing systems
The platform fits into the system you already use. We do not ask you to change how you keep your books and your warehouse.
- Two-way data exchange with ERP and accounting solutions
- An open API for products, stock, prices, orders and customers
- Data export in the formats your accountants require
- Custom integrations for requirements specific to your trade
- Selling through the site, social networks, marketplace channels and an app from the same catalogue
{ Integrations and additional features }
Connected to what you already use
Fiscalisation, card payments, courier services, advertiser feeds and description writing with the help of artificial intelligence already run in stores we maintain. Each item has its own page with details, because those are where the concrete questions come from.
Industries the solution works in
The foundation is the same; the difference lies in the rules applied to the catalogue, prices and delivery. For every trade we describe what we solve specifically, instead of offering everyone the same list of features.
Auto delovi
Pretraga po kataloškom broju, zamenske oznake i raspoloživost kod dobavljača u realnom vremenu.
See the solution for this trade →Tehnika i bela tehnika
Uvoz specifikacija u jednom prolazu, kalkulacije koje čuvaju maržu i rad sa više dobavljača.
See the solution for this trade →Veleprodaja i distribucija
Nabavka, kalkulacija i magacin za distributere koji prelaze sa telefonskih porudžbina na sistem.
See the solution for this trade →Građevinski materijal i alat
Prodaja po jedinici mere, ponude na upit i dostava robe kojoj kurirska služba ne odgovara.
See the solution for this trade →What the customer does not see but feels
Speed, security and availability are not an extra service. They are built into the system and we maintain them, without your involvement.
Loading speed
The system is built as a whole, without layers of add-ons slowing one another down. Page speed directly affects the number of purchases and the position in search results.
Security
The code is not public, access to the admin panel is controlled by accounts and roles, and traffic is protected by an SSL certificate. Security changes are made by us, without your involvement.
Backups
Data is copied regularly to a separate location, with the option of restoring the state from an earlier date.
SEO foundation
URL structure, sitemap, structured product data and control over metadata are built into the system rather than added afterwards.
Working on every device
Store and admin panel work equally on phone, tablet and desktop, because most visits today come from a phone.
Monitoring
We monitor system availability automatically. We learn about outages before you notice them.
Why a purpose-built solution rather than an off-the-shelf platform
Off-the-shelf platforms are the right choice for the first few hundred products. The difference shows on the day the range, the number of suppliers and the number of orders outgrow what the platform anticipated.
A system that grows with the sales
Off-the-shelf platforms work well while the range is small. Once the number of products and orders grows, the limits are solved by building a new site. Our system is extended, without starting over.
Not a sum of add-ons
On open platforms every new feature means a new add-on, and then an add-on that speeds up the previous ones. Here the features are part of the system and aligned with one another.
The code is not publicly available
With open solutions anyone can find a flaw and exploit it. Our code is not public, and security changes are made centrally for every client.
One point of contact
One team answers for the platform, integrations, hosting and support. No passing responsibility between add-on authors, the host and the agency.
What the cooperation looks like
Scope, price and deadlines are known before the work begins. We carry out the switch to the new system without interrupting sales.
Analysis of the business
We go through your range, your suppliers and the way you order and deliver. The result is a list of processes that can be automated and an estimate of the time you gain by it.
Quote and plan
You receive scope, price and deadlines phase by phase. With no extra items appearing during the work.
Setup and migration
We transfer products, customers and order history from the existing system and connect suppliers, couriers, payments and fiscalisation.
Training the team
Your people are trained to work in the admin panel and receive guides they can come back to. Without training, even the best system delivers nothing.
Go-live
We carry out the switch to the new system without interrupting sales, with heightened monitoring in the first days.
Support and development
After go-live we stay available by phone and email, and we develop new features in agreement with you.
Our solutions
Import products and price lists through an HTML or JSON file, Excel tables or by entering them one at a time.
Synchronisation
Synchronising products from the supplier side runs through a very simple import, using our algorithm that recognises JSON and XML formats.
Integrations
From integrations to security systems, our software is everything needed for successful online selling.
Bot updating
With our bot running in the background, descriptions and specifications can be filled in automatically for those products that lack this data.