Users, roles and the change log

While two people work in the admin panel, the question of access rights seems superfluous. When there are fifteen, seasonal staff among them, it becomes a question of accountability - for mistakes and for data that should not leave the company.

SoftCave platform executive report: business indicators, channel efficiency, sales funnel drop-off and delivery risksCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFRecipient: Owner / Managing DirectorSTRATEGIC FILTERS & BUSINESS RULESRule: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Risk: cash-on-delivery returns > 8%Monthly report (May 2026)Export PDF report1KEY BUSINESS INDICATORS (EXECUTIVE KPI SNAPSHOT)REVENUE REALISED (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 ordered: €158k)NET CONTRIBUTION (MARGIN - ADS)0 €6.500 €15.800 €23.400 €28.200 €Gross margin: €44,745 (31.4%)BLENDED CAC / AVERAGE BASKET0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV share: 7.9% | Free delivery threshold: €80ORDER FULFILMENT RATE0.0%42.5%68.0%81.3%88.4%▼ 11.6% cancellations / 4.2% courier returnsPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Healthy cash flow)2CHANNEL EFFICIENCY AND ACQUISITION PROFITABILITYCHANNELSESSIONSCONV. %REALISEDROASPOASSTRATEGIC DECISIONPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xScale budget +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xReduce / switch off ad setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Strengthen SEO categoriesEmail / loyalty base13.750 (11%)5.20%23.200 €14.2x4.80xIncrease frequencyDirect / Referrals6.250 (5%)2.80%8.380 €--Track retentionOwner's view: Email brings the highest net margin at minimal CAC. Meta campaigns need their audience reviewed.3ECOMMERCE FUNNEL DROP-OFF (GA4)1. PRODUCT VIEWS125,000 sessions100%2. ADD TO CART10,500 sessions8.4%3. INITIATE CHECKOUT5,460 sessions4.3%4. PURCHASE3,047 orders (Overall conv: 2.43%)▼ Drop-off 91.6% (adds to basket: 8.4%)▼ Cart abandonment: 48.0% (delivery costs)▼ Checkout drop-off: 44.2% (mobile form)Profit lost at checkout: ~€18,500 in potential margin lost at the checkout step.4PROMOTION RANGE AND STOCK HEALTH[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Tech Pro winter jacket1,420 visits | Conv: 0.42% | Stock: 84 pcs | Capital tied up: €4,200Decision: Cut the price by 10% to speed up turnover and free up cash flow.[HIDDEN GEM / HIGH MARGIN]SKU: 1042 - FastCharge wireless charger180 visits | Conv: 6.20% | Gross margin: 42% (€18 per unit)Decision: Move to position #1 in the category and increase the Google Shopping budget.[DEAD STOCK / NO SALES > 60 DAYS]14 SKUs (seasonal products)Total tied up at cost price: 12.450 € with no working capitalDecision: Create an outlet bundle and free up warehouse space.[RETURNS & MISSED DEMAND]SKU: 7711 (S3 trainers - returns 24%) | Enquiry: two-piece black412 searches with no results (estimated loss ~€3,200 in turnover)Decision: Fix the size chart for SKU 7711; add the requested range to purchasing.5CHARTS: DEVICES & COURIER RISK BY CITYDevice imbalance: share of visits vs revenue realisedVisits (%)Revenue (%)Mobile74% visits40% of revenueDesktop26% visits60% of revenue! Owner risk: 34% of revenue lost on phones because of how long checkout takes.Courier risk: rate of refused cash-on-delivery parcelsTOLERANCE THRESHOLD (8%)Belgrade2.1% (48% of shipments)Novi Sad2.8% (18% of shipments)Kragujevac4.2% (10% of shipments)Niš & South9.4% OVER THRESHOLDCash flow protection: SMS verification for cash on delivery enabled for red-zone cities (>8%).

So rights are granted by role rather than by person. A new employee gets a role and with it exactly as much access as the job requires.

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What you actually get

Roles instead of individual settings

Sales rep, warehouse clerk, content editor and manager have predefined rights. A new employee is up and running in a few minutes.

Rights per module

Access is granted separately for catalogue, prices, orders, content and settings, distinguishing viewing from editing.

Data not everyone sees

Purchase prices, margins and customer data can stay visible only to those who need them for the job.

Change log

For changes, who made them and when is recorded. When something goes wrong, the answer is sought in the log rather than in conversation.

Withdrawing access

The account of a departing employee is disabled in one step, while their work and change history are preserved.

Common questions

Can we create our own role?

You can. Roles are created and edited in the admin panel, with any set of rights.

How many users can there be?

The number is not limited by the system, and terms of use are agreed according to the size of the team.

Is it visible who changed a price?

It is, along with the time of the change. That is the most common reason the log is opened at all.

Can partners have their own accounts?

They can, with access limited to their own data. The page on partners and sales targets covers that.

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