Software for wholesale and distribution
Wholesale rarely has a problem selling. Goods move, partners order, turnover grows - and profit is lost in the processing. Orders arrive by phone, message and spreadsheet, someone retypes them into the system, and every transcription error is paid for with a wrong delivery and a return shipment.
Once the range passes a thousand items and the number of partners reaches a few dozen, manual processing stops being sustainable. This page deals with the distributor's work as a whole - procurement, calculation and stock. The portal partners order through is described in detail on the B2B portal page.
{ Where the problem starts }
Obstacles specific to wholesale
The purchase price is not the real cost price
The supplier's invoice is only part of the cost. Duty, transport and forwarding enter the cost price, and if they are not accounted for, the margin looks larger on paper than it truly is.
Every partner has their own discount
Price lists are sent as documents and go stale the same moment. The partner orders at a price from two months ago, and the difference is settled through later credit notes and friction on both sides.
Sales reps enter orders instead of selling
The most expensive people in the company spend the day retyping orders out of messages. Time that would go into opening new partners goes into administration.
Goods ship to a partner who owes money
The figure for overdue balances sits in the accounting software while the order comes into another. Nobody checks the limit at the moment when it matters.
Stock is tracked in several places
Goods sit in the central warehouse, in the branch and in transit. Without a single view, you sell what is already reserved for another partner.
{ What the platform solves }
An answer to each of those obstacles
Calculation with landed costs
The purchase price is converted from foreign currency at the rate on the import date, plus duty, transport and forwarding. The selling price is derived from the real cost price, using the margin you define yourself.
Price groups per partner
Every partner sees their own price list and discount, defined per customer, category or individual item. No sending spreadsheets and no stale prices.
Partners ordering on their own
The partner orders on their own, at any hour, with a view of availability and delivery time. Sales reps stop being data entry operators.
Limit and overdue balances at the moment of ordering
The approved limit and outstanding debt are visible before the order enters processing, so the decision to ship is made with the full picture.
Stock per warehouse and reservation
Stock is tracked across several warehouses and branches, and goods are reserved the moment an order is confirmed. What is promised to one partner cannot be sold to another.
Terms we use
So there are no misunderstandings in the first meeting, here is what we mean by the terms that come up most often in this industry.
Cost price
The real cost of an item delivered to your warehouse, with all landed costs. The basis for a margin figure that matches reality.
Price level
A set of prices that applies to a particular group of buyers. Replaces sending individual price lists as documents.
Proforma invoice
The document a partner receives before delivery. The basis for prepayment and for internal approval procedures at larger buyers.
Stock reservation
Deducting goods from available stock the moment an order is confirmed, before they physically leave the warehouse.
Common questions from this industry
Can every partner have their own prices?
They can. Price groups are defined per customer, category or individual item, and after signing in the partner sees only their own prices and discount.
How is the cost price from imports calculated?
The purchase price is converted at the rate on the import date, then duty, transport, forwarding and other landed costs are added. The selling price is derived from that figure using the margin you set.
Does it connect to accounting software?
Yes, through a two-way data exchange or an export in the format your accountants require. The aim is that data is never entered twice.
What if a partner orders beyond the approved limit?
The order is held for approval instead of entering processing automatically. The decision is yours, but made with the outstanding balance in plain view.
We do both wholesale and retail. Is that a problem?
It is not. The same catalogue and the same stock serve both channels, with different price levels and different display rules for companies and private buyers.
Do you have a catalogue of 1000 items or more?
For a first estimate we need the number of items, your suppliers and the system you use today. The call takes fifteen minutes, after which you get scope, price and timeline.