Vouchers and gift cards

A gift voucher is the only product paid for at once and delivered later - and usually to someone else. That is why it needs records an ordinary order does not have: who bought it, who uses it, how much is left on it and until when it is valid.

Izvršni izveštaj SoftCave platforme: ključni pokazatelji poslovanja, efikasnost kanala, osipanje prodajnog levka i rizici isporukeCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFPrimalac: Vlasnik / Generalni Dir.STRATEŠKI SELECT FILTERI & BIZNIS PRAVILAPravilo: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Rizik: Povrati pouzeća > 8%Mesečni izveštaj (Maj 2026)Eksportuj PDF Izveštaj1KLJUČNI BIZNIS POKAZATELJI (EXECUTIVE KPI SNAPSHOT)REALIZOVANI PRIHOD (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 naručeno: 158k €)NETO DOPRINOS (MARŽA - ADS)0 €6.500 €15.800 €23.400 €28.200 €Bruto marža: 44.745 € (31.4%)BLENDED CAC / PROSEČNA KORPA0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV udeo: 7.9% | Prag dostave: 80 €STOPA REALIZACIJE PORUDŽBINA0.0%42.5%68.0%81.3%88.4%▼ 11.6% otkazi / 4.2% kurirski povratPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Zdrav keš-tok)2EFIKASNOST KANALA I PROFITABILNOST AKVIZICIJEKANALSESIJEKONV. %REALIZOVANOROASPOASSTRATEŠKA ODLUKAPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xSkaliraj Budžet +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xSmanji / Ugasi Ad-setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Pojačaj SEO KategorijeEmail / Loyalty Baza13.750 (11%)5.20%23.200 €14.2x4.80xPovećaj FrekvencijuDirect / Preporuke6.250 (5%)2.80%8.380 €--Prati RetencijuVlasnički uvid: Email donosi najvišu neto maržu uz minimalan CAC. Meta kampanje zahtevaju reviziju ciljne grupe.3E-COMMERCE FUNNEL OSIPANJE (GA4)1. PREGLED PROIZVODA (PRODUCT VIEWS)125.000 sesija100%2. DODAVANJE U KORPU (ADD TO CART)10.500 sesija8.4%3. ZAPOČET CHECKOUT (INITIATE CHECKOUT)5.460 sesija4.3%4. USPEŠNA KUPOVINA (PURCHASE)3.047 porudžbina (Ukupna konv: 2.43%)▼ Drop-off 91.6% (Dodaje u korpu: 8.4%)▼ Cart Abandonment: 48.0% (Troškovi dostave)▼ Checkout Drop-off: 44.2% (Mobilna forma)Gubitak profita na kasi: ~18.500 € potencijalne marže izgubljeno na Checkout koraku.4AKCIONI ASORTIMAN I ZDRAVLJE ZALIHA[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Zimska Jakna Tech Pro1.420 poseta | Conv: 0.42% | Lager: 84 kom | Zarobljen kapital: 4.200 €Odluka: Spustiti cenu za 10% da se ubrza obrt i oslobodi novčani tok.[SKRIVENI BISER / VISOKA MARŽA]SKU: 1042 - Bežični Punjač FastCharge180 poseta | Conv: 6.20% | Bruto marža: 42% (€18 po komadu)Odluka: Pomeriti na poziciju #1 u kategoriji i pojačati Google Shopping budžet.[MRTAV LAGER / BEZ PRODAJE > 60 DANA]14 SKU artikala (Sezonski artikli)Ukupno zarobljeno u nabavnim cenama: 12.450 € bez obrtnog tokaOdluka: Kreirati outlet paket i osloboditi magacinski prostor.[POVRATI & PROPUŠTENA POTRAŽNJA]SKU: 7711 (Patike S3 - Povrat 24%) | Upit: dvodelni crni412 pretraga bez rezultata (procenjen gubitak ~3.200 € prometa)Odluka: Ispraviti size chart za SKU 7711; uvrstiti traženi asortiman u nabavku.5DIJAGRAMI: UREĐAJI & KURIRSKI RIZICI PO GRADOVIMADisbalans uređaja: udeo poseta vs. realizovani prihodPosete (%)Prihod (%)Mobile74% poseta40% prihodaDesktop26% poseta60% prihoda! Vlasnički rizik: Gubitak 34% prihoda na telefonima zbog dužine checkout procesa.Kurirski rizik: stopa odbijenih paketa na pouzeću (COD)PRAG TOLERANCIJE (8%)Beograd2.1% (48% pošiljki)Novi Sad2.8% (18% pošiljki)Kragujevac4.2% (10% pošiljki)Niš & Jug9.4% PRELAZI PRAGZaštita novčanog toka: Aktivirana SMS verifikacija pouzeća za gradove u crvenoj zoni (>8%).

Here a voucher is a full-fledged item. It is sold through the same basket as goods, and after payment it becomes a means of payment with its own balance and its own deadline.

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What you actually get

An amount the customer chooses

The value is entered within the minimum and maximum you set, so the voucher works for a small gesture as well as a serious present.

QR code and verification

A code comes with the voucher and is verified in the admin panel, so the same voucher cannot be used twice.

Partial spending

If the purchase is smaller than the voucher value, the remainder stays available for next time, with the balance visible.

Validity period

The number of days of validity is set once and counted from issue. Anything expired is clearly marked, with no argument at the till.

A message to the recipient

The buyer enters the recipient's name and a message, and the voucher arrives at the address they gave, ready to be given as a gift.

Common questions

Can a voucher be bought by card?

It can, like any other item. It becomes usable only once the payment is confirmed.

What if the order is larger than the voucher value?

The difference is topped up with any available payment method, within the same purchase.

Can a voucher be issued by hand?

It can, from the admin panel, for instance as compensation to a customer instead of a refund.

How is a voucher fiscalised?

Fiscalisation happens at the moment goods are paid for with the voucher, because that is when goods are actually sold.

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