Wholesale that runs even when nobody answers the phone

A B2B portal where every partner sees their own price list, their own discount and their own stock, and orders on their own - without calls, messages and retyping orders into a spreadsheet. Your sales reps stop being data entry operators and go back to selling.

SoftCave platform executive report: business indicators, channel efficiency, sales funnel drop-off and delivery risksCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFRecipient: Owner / Managing DirectorSTRATEGIC FILTERS & BUSINESS RULESRule: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Risk: cash-on-delivery returns > 8%Monthly report (May 2026)Export PDF report1KEY BUSINESS INDICATORS (EXECUTIVE KPI SNAPSHOT)REVENUE REALISED (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 ordered: €158k)NET CONTRIBUTION (MARGIN - ADS)0 €6.500 €15.800 €23.400 €28.200 €Gross margin: €44,745 (31.4%)BLENDED CAC / AVERAGE BASKET0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV share: 7.9% | Free delivery threshold: €80ORDER FULFILMENT RATE0.0%42.5%68.0%81.3%88.4%▼ 11.6% cancellations / 4.2% courier returnsPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Healthy cash flow)2CHANNEL EFFICIENCY AND ACQUISITION PROFITABILITYCHANNELSESSIONSCONV. %REALISEDROASPOASSTRATEGIC DECISIONPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xScale budget +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xReduce / switch off ad setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Strengthen SEO categoriesEmail / loyalty base13.750 (11%)5.20%23.200 €14.2x4.80xIncrease frequencyDirect / Referrals6.250 (5%)2.80%8.380 €--Track retentionOwner's view: Email brings the highest net margin at minimal CAC. Meta campaigns need their audience reviewed.3ECOMMERCE FUNNEL DROP-OFF (GA4)1. PRODUCT VIEWS125,000 sessions100%2. ADD TO CART10,500 sessions8.4%3. INITIATE CHECKOUT5,460 sessions4.3%4. PURCHASE3,047 orders (Overall conv: 2.43%)▼ Drop-off 91.6% (adds to basket: 8.4%)▼ Cart abandonment: 48.0% (delivery costs)▼ Checkout drop-off: 44.2% (mobile form)Profit lost at checkout: ~€18,500 in potential margin lost at the checkout step.4PROMOTION RANGE AND STOCK HEALTH[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Tech Pro winter jacket1,420 visits | Conv: 0.42% | Stock: 84 pcs | Capital tied up: €4,200Decision: Cut the price by 10% to speed up turnover and free up cash flow.[HIDDEN GEM / HIGH MARGIN]SKU: 1042 - FastCharge wireless charger180 visits | Conv: 6.20% | Gross margin: 42% (€18 per unit)Decision: Move to position #1 in the category and increase the Google Shopping budget.[DEAD STOCK / NO SALES > 60 DAYS]14 SKUs (seasonal products)Total tied up at cost price: 12.450 € with no working capitalDecision: Create an outlet bundle and free up warehouse space.[RETURNS & MISSED DEMAND]SKU: 7711 (S3 trainers - returns 24%) | Enquiry: two-piece black412 searches with no results (estimated loss ~€3,200 in turnover)Decision: Fix the size chart for SKU 7711; add the requested range to purchasing.5CHARTS: DEVICES & COURIER RISK BY CITYDevice imbalance: share of visits vs revenue realisedVisits (%)Revenue (%)Mobile74% visits40% of revenueDesktop26% visits60% of revenue! Owner risk: 34% of revenue lost on phones because of how long checkout takes.Courier risk: rate of refused cash-on-delivery parcelsTOLERANCE THRESHOLD (8%)Belgrade2.1% (48% of shipments)Novi Sad2.8% (18% of shipments)Kragujevac4.2% (10% of shipments)Niš & South9.4% OVER THRESHOLDCash flow protection: SMS verification for cash on delivery enabled for red-zone cities (>8%).

{ Where the time goes }

Wholesale usually stalls not at selling but at processing

In conversations with distributors the same four obstacles come up every time. None of them is a sales problem; all of them are a problem of organising data.

Orders arrive through five different channels

Phone, messages, email and spreadsheets. Each is retyped by hand, and every transcription error is paid for with a wrong delivery and a return.

Price lists are sent as documents

The partner orders at a price from a document received two months ago. Reconciling it is handled through later credit notes and friction on both sides.

Sales reps enter orders instead of selling

The most expensive people in the company spend the day administering orders instead of opening new partners.

No view of overdue balances

Goods go out to a partner who has exceeded their limit, because the debt figure sits in another program and nobody checks it at the moment of ordering.

{ B2B features }

A portal shaped around how partners actually order

A B2B buyer does not browse the range like a consumer. They know what they need and are after their price, the delivery time and the ability to repeat the previous order in one step.

Prices per buyer

Every partner sees their own price list and their own discount. You define price groups per customer, category or individual product.

Ordering without a call

The partner orders on their own, at any hour, with a view of availability and delivery time. Your sales reps stop retyping orders out of messages and phone calls.

Proforma invoice and deferred payment

Automatic issuing of the proforma invoice, tracking of the approved limit and records of overdue balances per partner.

Repeat and quick orders

Repeating the previous order in one step and entry by item code for buyers who know exactly what they are ordering.

Order approval

At larger partners one user creates the order and another approves it, in line with their internal rules.

Access to history and documents

The partner sees their orders, delivery notes and invoices at any time, without having to ask you for them.

{ How we introduce the system }

A switch without interrupting delivery

We run the rollout in phases, transferring existing data and training your team. The old way of working is switched off only once the new system runs.

01

Analysis of the business

We go through your range, your suppliers and the way you order and deliver. The result is a list of processes that can be automated and an estimate of the time you gain by it.

02

Quote and plan

You receive scope, price and deadlines phase by phase. With no extra items appearing during the work.

03

Setup and migration

We transfer products, customers and order history from the existing system and connect suppliers, couriers, payments and fiscalisation.

04

Training the team

Your people are trained to work in the admin panel and receive guides they can come back to. Without training, even the best system delivers nothing.

05

Go-live

We carry out the switch to the new system without interrupting sales, with heightened monitoring in the first days.

06

Support and development

After go-live we stay available by phone and email, and we develop new features in agreement with you.

{ Before you ask }

You can see the price right now, no meeting required

We do not believe in „contact us for a quote". The pricing page carries the ranges and everything that moves them, and the exact price list per module reaches your own address in two minutes, without talking to anyone.

✓The ranges are public

You see where the price starts and what drives it before you leave a single detail.

✓The price list arrives at once

The link with each module's price is sent automatically, with nobody in the middle.

✓You choose, then we call

You assemble the offer yourself and see the total. We get in touch only once you confirm.

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