Wholesale that runs even when nobody answers the phone

A B2B portal where every partner sees their own price list, their own discount and their own stock, and orders on their own - without calls, messages and retyping orders into a spreadsheet. Your sales reps stop being data entry operators and go back to selling.

Izvršni izveštaj SoftCave platforme: ključni pokazatelji poslovanja, efikasnost kanala, osipanje prodajnog levka i rizici isporukeCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFPrimalac: Vlasnik / Generalni Dir.STRATEŠKI SELECT FILTERI & BIZNIS PRAVILAPravilo: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Rizik: Povrati pouzeća > 8%Mesečni izveštaj (Maj 2026)Eksportuj PDF Izveštaj1KLJUČNI BIZNIS POKAZATELJI (EXECUTIVE KPI SNAPSHOT)REALIZOVANI PRIHOD (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 naručeno: 158k €)NETO DOPRINOS (MARŽA - ADS)0 €6.500 €15.800 €23.400 €28.200 €Bruto marža: 44.745 € (31.4%)BLENDED CAC / PROSEČNA KORPA0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV udeo: 7.9% | Prag dostave: 80 €STOPA REALIZACIJE PORUDŽBINA0.0%42.5%68.0%81.3%88.4%▼ 11.6% otkazi / 4.2% kurirski povratPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Zdrav keš-tok)2EFIKASNOST KANALA I PROFITABILNOST AKVIZICIJEKANALSESIJEKONV. %REALIZOVANOROASPOASSTRATEŠKA ODLUKAPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xSkaliraj Budžet +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xSmanji / Ugasi Ad-setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Pojačaj SEO KategorijeEmail / Loyalty Baza13.750 (11%)5.20%23.200 €14.2x4.80xPovećaj FrekvencijuDirect / Preporuke6.250 (5%)2.80%8.380 €--Prati RetencijuVlasnički uvid: Email donosi najvišu neto maržu uz minimalan CAC. Meta kampanje zahtevaju reviziju ciljne grupe.3E-COMMERCE FUNNEL OSIPANJE (GA4)1. PREGLED PROIZVODA (PRODUCT VIEWS)125.000 sesija100%2. DODAVANJE U KORPU (ADD TO CART)10.500 sesija8.4%3. ZAPOČET CHECKOUT (INITIATE CHECKOUT)5.460 sesija4.3%4. USPEŠNA KUPOVINA (PURCHASE)3.047 porudžbina (Ukupna konv: 2.43%)▼ Drop-off 91.6% (Dodaje u korpu: 8.4%)▼ Cart Abandonment: 48.0% (Troškovi dostave)▼ Checkout Drop-off: 44.2% (Mobilna forma)Gubitak profita na kasi: ~18.500 € potencijalne marže izgubljeno na Checkout koraku.4AKCIONI ASORTIMAN I ZDRAVLJE ZALIHA[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Zimska Jakna Tech Pro1.420 poseta | Conv: 0.42% | Lager: 84 kom | Zarobljen kapital: 4.200 €Odluka: Spustiti cenu za 10% da se ubrza obrt i oslobodi novčani tok.[SKRIVENI BISER / VISOKA MARŽA]SKU: 1042 - Bežični Punjač FastCharge180 poseta | Conv: 6.20% | Bruto marža: 42% (€18 po komadu)Odluka: Pomeriti na poziciju #1 u kategoriji i pojačati Google Shopping budžet.[MRTAV LAGER / BEZ PRODAJE > 60 DANA]14 SKU artikala (Sezonski artikli)Ukupno zarobljeno u nabavnim cenama: 12.450 € bez obrtnog tokaOdluka: Kreirati outlet paket i osloboditi magacinski prostor.[POVRATI & PROPUŠTENA POTRAŽNJA]SKU: 7711 (Patike S3 - Povrat 24%) | Upit: dvodelni crni412 pretraga bez rezultata (procenjen gubitak ~3.200 € prometa)Odluka: Ispraviti size chart za SKU 7711; uvrstiti traženi asortiman u nabavku.5DIJAGRAMI: UREĐAJI & KURIRSKI RIZICI PO GRADOVIMADisbalans uređaja: udeo poseta vs. realizovani prihodPosete (%)Prihod (%)Mobile74% poseta40% prihodaDesktop26% poseta60% prihoda! Vlasnički rizik: Gubitak 34% prihoda na telefonima zbog dužine checkout procesa.Kurirski rizik: stopa odbijenih paketa na pouzeću (COD)PRAG TOLERANCIJE (8%)Beograd2.1% (48% pošiljki)Novi Sad2.8% (18% pošiljki)Kragujevac4.2% (10% pošiljki)Niš & Jug9.4% PRELAZI PRAGZaštita novčanog toka: Aktivirana SMS verifikacija pouzeća za gradove u crvenoj zoni (>8%).

{ Where the time goes }

Wholesale usually stalls not at selling but at processing

In conversations with distributors the same four obstacles come up every time. None of them is a sales problem; all of them are a problem of organising data.

Orders arrive through five different channels

Phone, messages, email and spreadsheets. Each is retyped by hand, and every transcription error is paid for with a wrong delivery and a return.

Price lists are sent as documents

The partner orders at a price from a document received two months ago. Reconciling it is handled through later credit notes and friction on both sides.

Sales reps enter orders instead of selling

The most expensive people in the company spend the day administering orders instead of opening new partners.

No view of overdue balances

Goods go out to a partner who has exceeded their limit, because the debt figure sits in another program and nobody checks it at the moment of ordering.

{ B2B features }

A portal shaped around how partners actually order

A B2B buyer does not browse the range like a consumer. They know what they need and are after their price, the delivery time and the ability to repeat the previous order in one step.

Prices per buyer

Every partner sees their own price list and their own discount. You define price groups per customer, category or individual product.

Ordering without a call

The partner orders on their own, at any hour, with a view of availability and delivery time. Your sales reps stop retyping orders out of messages and phone calls.

Proforma invoice and deferred payment

Automatic issuing of the proforma invoice, tracking of the approved limit and records of overdue balances per partner.

Repeat and quick orders

Repeating the previous order in one step and entry by item code for buyers who know exactly what they are ordering.

Order approval

At larger partners one user creates the order and another approves it, in line with their internal rules.

Access to history and documents

The partner sees their orders, delivery notes and invoices at any time, without having to ask you for them.

{ How we introduce the system }

A switch without interrupting delivery

We run the rollout in phases, transferring existing data and training your team. The old way of working is switched off only once the new system runs.

01

Analysis of the business

We go through your range, your suppliers and the way you order and deliver. The result is a list of processes that can be automated and an estimate of the time you gain by it.

02

Quote and plan

You receive scope, price and deadlines phase by phase. With no extra items appearing during the work.

03

Setup and migration

We transfer products, customers and order history from the existing system and connect suppliers, couriers, payments and fiscalisation.

04

Training the team

Your people are trained to work in the admin panel and receive guides they can come back to. Without training, even the best system delivers nothing.

05

Go-live

We carry out the switch to the new system without interrupting sales, with heightened monitoring in the first days.

06

Support and development

After go-live we stay available by phone and email, and we develop new features in agreement with you.

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