Search and filtering in a large catalogue

In a catalogue of several tens of thousands of items, search is not a helper tool but the main way of moving through the store. A customer who does not find the product on the first try rarely tries a second time - they go to a competitor.

Izvršni izveštaj SoftCave platforme: ključni pokazatelji poslovanja, efikasnost kanala, osipanje prodajnog levka i rizici isporukeCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFPrimalac: Vlasnik / Generalni Dir.STRATEŠKI SELECT FILTERI & BIZNIS PRAVILAPravilo: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Rizik: Povrati pouzeća > 8%Mesečni izveštaj (Maj 2026)Eksportuj PDF Izveštaj1KLJUČNI BIZNIS POKAZATELJI (EXECUTIVE KPI SNAPSHOT)REALIZOVANI PRIHOD (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 naručeno: 158k €)NETO DOPRINOS (MARŽA - ADS)0 €6.500 €15.800 €23.400 €28.200 €Bruto marža: 44.745 € (31.4%)BLENDED CAC / PROSEČNA KORPA0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV udeo: 7.9% | Prag dostave: 80 €STOPA REALIZACIJE PORUDŽBINA0.0%42.5%68.0%81.3%88.4%▼ 11.6% otkazi / 4.2% kurirski povratPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Zdrav keš-tok)2EFIKASNOST KANALA I PROFITABILNOST AKVIZICIJEKANALSESIJEKONV. %REALIZOVANOROASPOASSTRATEŠKA ODLUKAPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xSkaliraj Budžet +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xSmanji / Ugasi Ad-setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Pojačaj SEO KategorijeEmail / Loyalty Baza13.750 (11%)5.20%23.200 €14.2x4.80xPovećaj FrekvencijuDirect / Preporuke6.250 (5%)2.80%8.380 €--Prati RetencijuVlasnički uvid: Email donosi najvišu neto maržu uz minimalan CAC. Meta kampanje zahtevaju reviziju ciljne grupe.3E-COMMERCE FUNNEL OSIPANJE (GA4)1. PREGLED PROIZVODA (PRODUCT VIEWS)125.000 sesija100%2. DODAVANJE U KORPU (ADD TO CART)10.500 sesija8.4%3. ZAPOČET CHECKOUT (INITIATE CHECKOUT)5.460 sesija4.3%4. USPEŠNA KUPOVINA (PURCHASE)3.047 porudžbina (Ukupna konv: 2.43%)▼ Drop-off 91.6% (Dodaje u korpu: 8.4%)▼ Cart Abandonment: 48.0% (Troškovi dostave)▼ Checkout Drop-off: 44.2% (Mobilna forma)Gubitak profita na kasi: ~18.500 € potencijalne marže izgubljeno na Checkout koraku.4AKCIONI ASORTIMAN I ZDRAVLJE ZALIHA[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Zimska Jakna Tech Pro1.420 poseta | Conv: 0.42% | Lager: 84 kom | Zarobljen kapital: 4.200 €Odluka: Spustiti cenu za 10% da se ubrza obrt i oslobodi novčani tok.[SKRIVENI BISER / VISOKA MARŽA]SKU: 1042 - Bežični Punjač FastCharge180 poseta | Conv: 6.20% | Bruto marža: 42% (€18 po komadu)Odluka: Pomeriti na poziciju #1 u kategoriji i pojačati Google Shopping budžet.[MRTAV LAGER / BEZ PRODAJE > 60 DANA]14 SKU artikala (Sezonski artikli)Ukupno zarobljeno u nabavnim cenama: 12.450 € bez obrtnog tokaOdluka: Kreirati outlet paket i osloboditi magacinski prostor.[POVRATI & PROPUŠTENA POTRAŽNJA]SKU: 7711 (Patike S3 - Povrat 24%) | Upit: dvodelni crni412 pretraga bez rezultata (procenjen gubitak ~3.200 € prometa)Odluka: Ispraviti size chart za SKU 7711; uvrstiti traženi asortiman u nabavku.5DIJAGRAMI: UREĐAJI & KURIRSKI RIZICI PO GRADOVIMADisbalans uređaja: udeo poseta vs. realizovani prihodPosete (%)Prihod (%)Mobile74% poseta40% prihodaDesktop26% poseta60% prihoda! Vlasnički rizik: Gubitak 34% prihoda na telefonima zbog dužine checkout procesa.Kurirski rizik: stopa odbijenih paketa na pouzeću (COD)PRAG TOLERANCIJE (8%)Beograd2.1% (48% pošiljki)Novi Sad2.8% (18% pošiljki)Kragujevac4.2% (10% pošiljki)Niš & Jug9.4% PRELAZI PRAGZaštita novčanog toka: Aktivirana SMS verifikacija pouzeća za gradove u crvenoj zoni (>8%).

Our search works over a dedicated index, separate from the store database. That is why results arrive as you type and the response time does not change as the catalogue grows.

{ Additional features }

What you actually get

Results while the customer types

Suggestions appear after the first few letters, with image, price and availability, so the customer often never opens the results page.

Tolerance for errors

A swapped letter or a missing character does not lead to an empty result. The search recognises what the customer meant to type.

Search by code and part number

Numbers are recognised in different notations, with spaces and dashes or without them - the way the customer copies them off an old plate or an invoice.

Filters from the specifications

Attributes entered as data automatically become filters, with the product count next to every value.

An index that follows the catalogue

A change to a product is reflected in search immediately, because the index refreshes in the background on every change.

Common questions

How many products can the search handle?

We build the solution for catalogues from a thousand items upwards, and the response time does not change even at several hundred thousand records.

Does the search understand diacritics?

It does, both with and without diacritical marks, and equally across different scripts and spellings of the same term.

Can particular products be promoted in the results?

They can. The order can be set so that products you want to push rank higher, without affecting the accuracy of the results.

What does the customer see when there are no results?

Suggestions of similar products and the nearest terms, instead of an empty page people leave from.

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Want to know how this works in your case?

For a first estimate we need the number of items, your suppliers and the system you use today. The call takes fifteen minutes, after which you get scope, price and timeline.

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