Fiscalisation of an online store

Every sale to a private buyer must receive a fiscal receipt, and online sales are no different from sales at the counter in that respect. The difference is volume: a store taking a hundred orders a day cannot keep a person retyping each one into a fiscal device by hand.

SoftCave platform executive report: business indicators, channel efficiency, sales funnel drop-off and delivery risksCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFRecipient: Owner / Managing DirectorSTRATEGIC FILTERS & BUSINESS RULESRule: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Risk: cash-on-delivery returns > 8%Monthly report (May 2026)Export PDF report1KEY BUSINESS INDICATORS (EXECUTIVE KPI SNAPSHOT)REVENUE REALISED (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 ordered: €158k)NET CONTRIBUTION (MARGIN - ADS)0 €6.500 €15.800 €23.400 €28.200 €Gross margin: €44,745 (31.4%)BLENDED CAC / AVERAGE BASKET0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV share: 7.9% | Free delivery threshold: €80ORDER FULFILMENT RATE0.0%42.5%68.0%81.3%88.4%▼ 11.6% cancellations / 4.2% courier returnsPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Healthy cash flow)2CHANNEL EFFICIENCY AND ACQUISITION PROFITABILITYCHANNELSESSIONSCONV. %REALISEDROASPOASSTRATEGIC DECISIONPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xScale budget +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xReduce / switch off ad setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Strengthen SEO categoriesEmail / loyalty base13.750 (11%)5.20%23.200 €14.2x4.80xIncrease frequencyDirect / Referrals6.250 (5%)2.80%8.380 €--Track retentionOwner's view: Email brings the highest net margin at minimal CAC. Meta campaigns need their audience reviewed.3ECOMMERCE FUNNEL DROP-OFF (GA4)1. PRODUCT VIEWS125,000 sessions100%2. ADD TO CART10,500 sessions8.4%3. INITIATE CHECKOUT5,460 sessions4.3%4. PURCHASE3,047 orders (Overall conv: 2.43%)▼ Drop-off 91.6% (adds to basket: 8.4%)▼ Cart abandonment: 48.0% (delivery costs)▼ Checkout drop-off: 44.2% (mobile form)Profit lost at checkout: ~€18,500 in potential margin lost at the checkout step.4PROMOTION RANGE AND STOCK HEALTH[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Tech Pro winter jacket1,420 visits | Conv: 0.42% | Stock: 84 pcs | Capital tied up: €4,200Decision: Cut the price by 10% to speed up turnover and free up cash flow.[HIDDEN GEM / HIGH MARGIN]SKU: 1042 - FastCharge wireless charger180 visits | Conv: 6.20% | Gross margin: 42% (€18 per unit)Decision: Move to position #1 in the category and increase the Google Shopping budget.[DEAD STOCK / NO SALES > 60 DAYS]14 SKUs (seasonal products)Total tied up at cost price: 12.450 € with no working capitalDecision: Create an outlet bundle and free up warehouse space.[RETURNS & MISSED DEMAND]SKU: 7711 (S3 trainers - returns 24%) | Enquiry: two-piece black412 searches with no results (estimated loss ~€3,200 in turnover)Decision: Fix the size chart for SKU 7711; add the requested range to purchasing.5CHARTS: DEVICES & COURIER RISK BY CITYDevice imbalance: share of visits vs revenue realisedVisits (%)Revenue (%)Mobile74% visits40% of revenueDesktop26% visits60% of revenue! Owner risk: 34% of revenue lost on phones because of how long checkout takes.Courier risk: rate of refused cash-on-delivery parcelsTOLERANCE THRESHOLD (8%)Belgrade2.1% (48% of shipments)Novi Sad2.8% (18% of shipments)Kragujevac4.2% (10% of shipments)Niš & South9.4% OVER THRESHOLDCash flow protection: SMS verification for cash on delivery enabled for red-zone cities (>8%).

That is why fiscalisation here is part of order processing rather than a separate job done at the end of the day. When an order reaches the status at which a receipt is due, the line items, quantities, prices and tax rates go to the fiscalisation system, and the receipt comes back and is tied to the order.

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What you actually get

The receipt is issued without a human hand

Line items, quantities, unit prices and tax rates are carried over from the order itself. No retyping, so no gap between what the customer paid and what the receipt says.

The payment method is recognised on its own

Cash on delivery, card on the site, PayPal and bank transfer are shown differently on the fiscal receipt. The system mirrors the payment method from the order, so not everything passes as cash.

Receipts for companies

When the buyer enters a tax identification number, it goes onto the fiscal receipt as buyer data. The company gets a document its accountants accept, with no follow-up correspondence.

Refunds and cancellations

A return pulls the matching fiscal document with it, tied to the original receipt. The record stays complete even when an order does not end in a delivery.

The receipt reaches the customer at once

The fiscal receipt is sent to the customer's email together with the order confirmation, and a copy stays with the order in the admin panel, available for any later query.

Common questions

Is a fiscal device needed in the shop?

No device at the counter is needed. The store connects to the fiscalisation service over the internet, and receipts are issued from the server at the moment the order is processed.

What if the fiscalisation service is unavailable?

The order is not lost. It stays in the fiscalisation queue and the attempt is repeated, and the admin panel shows which orders have no receipt issued, so nothing goes unnoticed.

Can tax rates differ per product?

They can. The rate is held at product level, so items with a lower rate enter the receipt correctly, without manual correction.

Does the customer get a receipt when paying cash on delivery?

They do. The payment method only changes how it is shown on the receipt, not whether a receipt is issued.

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