Everything you need for successful online selling

Bring supplier feeds together, automate shipment handover and fiscalisation, and manage tens of thousands of products without the fuss.

Izvršni izveštaj SoftCave platforme: ključni pokazatelji poslovanja, efikasnost kanala, osipanje prodajnog levka i rizici isporukeCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFPrimalac: Vlasnik / Generalni Dir.STRATEŠKI SELECT FILTERI & BIZNIS PRAVILAPravilo: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Rizik: Povrati pouzeća > 8%Mesečni izveštaj (Maj 2026)Eksportuj PDF Izveštaj1KLJUČNI BIZNIS POKAZATELJI (EXECUTIVE KPI SNAPSHOT)REALIZOVANI PRIHOD (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 naručeno: 158k €)NETO DOPRINOS (MARŽA - ADS)0 €6.500 €15.800 €23.400 €28.200 €Bruto marža: 44.745 € (31.4%)BLENDED CAC / PROSEČNA KORPA0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV udeo: 7.9% | Prag dostave: 80 €STOPA REALIZACIJE PORUDŽBINA0.0%42.5%68.0%81.3%88.4%▼ 11.6% otkazi / 4.2% kurirski povratPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Zdrav keš-tok)2EFIKASNOST KANALA I PROFITABILNOST AKVIZICIJEKANALSESIJEKONV. %REALIZOVANOROASPOASSTRATEŠKA ODLUKAPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xSkaliraj Budžet +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xSmanji / Ugasi Ad-setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Pojačaj SEO KategorijeEmail / Loyalty Baza13.750 (11%)5.20%23.200 €14.2x4.80xPovećaj FrekvencijuDirect / Preporuke6.250 (5%)2.80%8.380 €--Prati RetencijuVlasnički uvid: Email donosi najvišu neto maržu uz minimalan CAC. Meta kampanje zahtevaju reviziju ciljne grupe.3E-COMMERCE FUNNEL OSIPANJE (GA4)1. PREGLED PROIZVODA (PRODUCT VIEWS)125.000 sesija100%2. DODAVANJE U KORPU (ADD TO CART)10.500 sesija8.4%3. ZAPOČET CHECKOUT (INITIATE CHECKOUT)5.460 sesija4.3%4. USPEŠNA KUPOVINA (PURCHASE)3.047 porudžbina (Ukupna konv: 2.43%)▼ Drop-off 91.6% (Dodaje u korpu: 8.4%)▼ Cart Abandonment: 48.0% (Troškovi dostave)▼ Checkout Drop-off: 44.2% (Mobilna forma)Gubitak profita na kasi: ~18.500 € potencijalne marže izgubljeno na Checkout koraku.4AKCIONI ASORTIMAN I ZDRAVLJE ZALIHA[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Zimska Jakna Tech Pro1.420 poseta | Conv: 0.42% | Lager: 84 kom | Zarobljen kapital: 4.200 €Odluka: Spustiti cenu za 10% da se ubrza obrt i oslobodi novčani tok.[SKRIVENI BISER / VISOKA MARŽA]SKU: 1042 - Bežični Punjač FastCharge180 poseta | Conv: 6.20% | Bruto marža: 42% (€18 po komadu)Odluka: Pomeriti na poziciju #1 u kategoriji i pojačati Google Shopping budžet.[MRTAV LAGER / BEZ PRODAJE > 60 DANA]14 SKU artikala (Sezonski artikli)Ukupno zarobljeno u nabavnim cenama: 12.450 € bez obrtnog tokaOdluka: Kreirati outlet paket i osloboditi magacinski prostor.[POVRATI & PROPUŠTENA POTRAŽNJA]SKU: 7711 (Patike S3 - Povrat 24%) | Upit: dvodelni crni412 pretraga bez rezultata (procenjen gubitak ~3.200 € prometa)Odluka: Ispraviti size chart za SKU 7711; uvrstiti traženi asortiman u nabavku.5DIJAGRAMI: UREĐAJI & KURIRSKI RIZICI PO GRADOVIMADisbalans uređaja: udeo poseta vs. realizovani prihodPosete (%)Prihod (%)Mobile74% poseta40% prihodaDesktop26% poseta60% prihoda! Vlasnički rizik: Gubitak 34% prihoda na telefonima zbog dužine checkout procesa.Kurirski rizik: stopa odbijenih paketa na pouzeću (COD)PRAG TOLERANCIJE (8%)Beograd2.1% (48% pošiljki)Novi Sad2.8% (18% pošiljki)Kragujevac4.2% (10% pošiljki)Niš & Jug9.4% PRELAZI PRAGZaštita novčanog toka: Aktivirana SMS verifikacija pouzeća za gradove u crvenoj zoni (>8%).

{ U 4 jednostavna koraka }

An online store in 7 days

There is no need to wait several months for your store to launch. We help you set up the online shop in a few simple steps.

Prvi korak: slanje upitaYou send an enquiry
Drugi korak: izbor dizajna prodavniceYou choose a design
Treći korak: uvoz proizvodaYou add products
Četvrti korak: lansiranje prodavniceThe store goes live

Pokrenite svoj biznis sada

Leave your email and we will send you a free handbook in PDF straight away: what the platform does, how the rollout goes and how long it takes.

15 min prezentacija, 7 dana testiranja svih opcija

Veštačka inteligencija u kreiranju opisa i specifikacija proizvoda

{ Practical solutions }

From business into software

Our strength lies in combining an understanding of business processes with advanced technical knowledge. Out of work in real situations came a scalable and efficient software solution that improves performance, optimises operations and enables faster growth, using the latest technologies and the best practices in the industry.

The platform uses artificial intelligence, which lets you create a product description and specification with a single click. That eases the daily tasks and lets you focus on what truly matters - the growth of your business.

{ What we offer }

Building success

A solution that, alongside technically advanced features, is built on real market needs and experience from online trade. With our platform you get a partner with expertise who understands the challenges and opportunities of digital business.

Povezivanje sa dobavljačima

Connecting with suppliers

Simple alignment with suppliers through automatic updating of products and stock at set intervals.

Kurirska služba

Courier services

Connection to various courier services for fast and reliable delivery. Automated notification with the order details and the shipment tracking code.

Kartično plaćanje

Card payments

Simple alignment with suppliers through automatic updating of products and stock at set intervals.

Fiskalizacija

Fiscalisation

Easy integration with the fiscal system for safe and lawful operation, through automated sending of fiscal receipts to the email address.

ERP integracija

ERP integration

Smooth integration with ERP solutions for full control over business processes and easy resource management.

ERP integracija

Dashboard

The ability to set targets and review orders sold for the current month or a chosen period.

Theme choice

A visual design concept suited to the business you are in

{ What you get }

The benefits of the Soft Cave platform

The Soft Cave platform offers a complete ecommerce solution that simplifies managing online sales and lets businesses grow efficiently. Here is how our platform improves the business and contributes to the success of your ecommerce:

Upravljanje porudžbinama

Simple management and processing of orders

The software simplifies administrative tasks, reduces the chance of errors and improves the user experience, letting sellers focus on growing the business while the system takes over the routine operations.

Brzina učitavanja stranica

Page loading speed of one to two seconds

This optimisation gives users a fast and efficient browsing and buying experience, which not only improves customer satisfaction but also raises conversion and lowers the basket abandonment rate.

Automatska email obaveštenja kupcima

Automatic sending of email notifications

Our ecommerce software automatically sends email notifications to users at every key stage of the buying process. From order confirmation, through delivery status updates, to notices about changes in products or promotions - all of it is automated.

Prilagođen prikaz na svim uređajima

Ecommerce available on every device

Our ecommerce software is fully responsive and available on every device - from desktop computers and laptops to smartphones and tablets. Whatever the screen size, users get a flawless buying experience, with easy navigation, fast page loading and a simple payment process.

{t.pocetna.benefiti.stavke[4].title} i ponašanja kupaca

Sales analytics

Through clear and intuitive reports on sales, best-selling products, user behaviour and spending trends, informed decisions can be made and business strategies optimised. This analytics helps identify key opportunities for growth, reduce losses and improve profitability.

Simple buying

A solution that, alongside technically advanced features, is built on real market needs and experience from online trade. With our platform you get a partner with expertise who understands the challenges and opportunities of digital business.

Jednostavan proces kupovine u online prodavnici

Tehničkapodrška

We are available around the clock, seven days a week, holidays included.

24/7

Support

1h

Response

99%

Commitment

95%

Satisfaction

SSL

Security

Serveriare part of what we offer

Our ecommerce platform comes with servers, so you do not have to worry about technical details. Your store is ready to run at once, and we take care of performance and security.

By using advanced technologies such as Docker containers and Kubernetes, your store automatically gets more resources when traffic rises. That means it will always run fast and reliably, even in periods of heavy load.

{ Partner program }

Recommend us and work with us long term

We openly offer cooperation to sales people, agencies and consultants. You connect us with the client, we handle the presentation, implementation and support. The fee is tied to the contract that results and to the period the client uses the platform, and terms are agreed with each partner individually.

Naknada vezana za ugovor

Učestvujete u vrednosti posla koji nastane iz vaše preporuke, i to ne samo pri potpisu nego i dok klijent koristi platformu. Saradnja se isplati onoliko dugo koliko traje odnos sa klijentom.

Uslovi se dogovaraju, ne diktiraju

Visina i dinamika naknade zavise od vaše uloge u poslu - da li samo preporučujete, vodite razgovor sa klijentom ili ostajete uključeni tokom implementacije. Sve se precizira u ugovoru pre prve preporuke.

Bez ulaganja, kvota i eksluzivnosti

Nema članarine ni obaveznog broja preporuka. Ne tražimo da radite samo sa nama i ne ograničavamo vam teritoriju ni delatnost.

Zajednički razvoj rešenja

Partneri su na terenu i prvi čuju šta tržištu nedostaje. Ti zahtevi ulaze u plan razvoja platforme, pa vremenom prodajete rešenje koje ste sami pomogli da se oblikuje.

{ FAQs }

Frequently asked questions

Cannot find the right answer?
Send us an enquiry through the contact section and we will get back to you as soon as possible

Of course, all you need is products.

The look of the store can be set up; in agreement with a designer, graphic designs are prepared and the store is built on that basis, which is agreed separately.

We use reliable Hetzner Online Web Hosting, along with SSL certificates that prevent unwanted access.

Our development team carries out the integration with existing systems through standard APIs or custom solutions, making sure the new software works in line with your existing infrastructure.

There are numerous tools already integrated; for particular requirements we are happy to talk.

Our solutions are designed to raise efficiency and productivity. In the initial phase we analyse your business processes and identify areas for improvement. Our clients often see significant gains in performance after implementation.

Yes, staff training is key to a successful implementation. We provide training so that your team uses the new solution efficiently and gets the most out of it.

Yes, we offer a comprehensive software solution covering the whole cycle from purchase to delivery. Our system enables efficient order management, stock tracking and automation of the delivery process.

Implementation time varies with the scope of the project and the complexity of the solution. Usually we give a time estimate based on an analysis of your requirements before implementation begins.

After implementation we provide ongoing support by phone, email or online platforms. Our goal is to keep client satisfaction high and to ensure the software runs optimally.

The price consists of a one-off implementation and a monthly fee for use, maintenance and support. Scope, price and deadlines are set in the quote phase by phase, before the work starts, so no extra items appear during the project.

Yes. We transfer products, categories, customers and order history from the existing platform, with data verification before go-live. The existing site runs throughout the migration and is switched off only once the new system is working.

Product, customer and order data are yours. Export in standard formats is possible at any time, with no additional conditions.

It does. Every supplier is connected separately, with its own field mapping and synchronisation interval, and the system detects duplicates and applies priority by price or availability.

No. We carry out the switch in phases, with heightened monitoring in the first days. The old system stays active until the new one is proven in real operation.

Yes. Through the partner program we offer long-term cooperation with a fee tied to the contract arising from the referral and to the period the client uses the platform. Terms are agreed with each partner individually and stated in the contract before the first referral. Details are on the Partner program page.

Utisci customers

Uroš Pajić

SEO specialist

Rad sa SoftCave timom je bila izuzetno pozitivna. Ozbiljan pristup doveo je do značajnog povećanja poseta sajtovima nakojima smo radili i boljih pozicija na pretraživačima.The team responded quickly to all our requests, communicated the strategies clearly and reported on progress regularly. The results are visible and keep growing, and working with them was genuinely simple and efficient.Imaju sve pohvale od LinkUp tima.

Jovica Cvijetić

Customer

Veoma sam zadovoljan ecommerce softverom koji koristim već nekoliko meseci. Interfejs je intuitivan i lako se snalazim, čak i bez prethodnog iskustva u online prodaji.The software makes managing products and orders simple, which saves me a great deal of time. The integration with payment systems and delivery works flawlessly too. Full recommendation for this software!Takođe, integracija sa platnim sistemima i dostavom je besprekorno funkcionalna. Svaka preporuka za ovaj softver!"

Banjica Dalida

Ecommerce director

Naša saradnja počinje 2022 godine razvojem naprednih ecommerce rešenja.I can praise the whole team, the excellent coordination between technical and business knowledge. These people know and understand their work. Our brand Ipsilon is growing thanks to you.

Want to find out how our solution can help you?

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