Webshop for large catalogues and wholesale

Bring supplier feeds together, automate shipment handover and fiscalisation, and manage tens of thousands of products without the fuss.

SoftCave platform executive report: business indicators, channel efficiency, sales funnel drop-off and delivery risksCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFRecipient: Owner / Managing DirectorSTRATEGIC FILTERS & BUSINESS RULESRule: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Risk: cash-on-delivery returns > 8%Monthly report (May 2026)Export PDF report1KEY BUSINESS INDICATORS (EXECUTIVE KPI SNAPSHOT)REVENUE REALISED (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 ordered: €158k)NET CONTRIBUTION (MARGIN - ADS)0 €6.500 €15.800 €23.400 €28.200 €Gross margin: €44,745 (31.4%)BLENDED CAC / AVERAGE BASKET0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV share: 7.9% | Free delivery threshold: €80ORDER FULFILMENT RATE0.0%42.5%68.0%81.3%88.4%▼ 11.6% cancellations / 4.2% courier returnsPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Healthy cash flow)2CHANNEL EFFICIENCY AND ACQUISITION PROFITABILITYCHANNELSESSIONSCONV. %REALISEDROASPOASSTRATEGIC DECISIONPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xScale budget +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xReduce / switch off ad setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Strengthen SEO categoriesEmail / loyalty base13.750 (11%)5.20%23.200 €14.2x4.80xIncrease frequencyDirect / Referrals6.250 (5%)2.80%8.380 €--Track retentionOwner's view: Email brings the highest net margin at minimal CAC. Meta campaigns need their audience reviewed.3ECOMMERCE FUNNEL DROP-OFF (GA4)1. PRODUCT VIEWS125,000 sessions100%2. ADD TO CART10,500 sessions8.4%3. INITIATE CHECKOUT5,460 sessions4.3%4. PURCHASE3,047 orders (Overall conv: 2.43%)▼ Drop-off 91.6% (adds to basket: 8.4%)▼ Cart abandonment: 48.0% (delivery costs)▼ Checkout drop-off: 44.2% (mobile form)Profit lost at checkout: ~€18,500 in potential margin lost at the checkout step.4PROMOTION RANGE AND STOCK HEALTH[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Tech Pro winter jacket1,420 visits | Conv: 0.42% | Stock: 84 pcs | Capital tied up: €4,200Decision: Cut the price by 10% to speed up turnover and free up cash flow.[HIDDEN GEM / HIGH MARGIN]SKU: 1042 - FastCharge wireless charger180 visits | Conv: 6.20% | Gross margin: 42% (€18 per unit)Decision: Move to position #1 in the category and increase the Google Shopping budget.[DEAD STOCK / NO SALES > 60 DAYS]14 SKUs (seasonal products)Total tied up at cost price: 12.450 € with no working capitalDecision: Create an outlet bundle and free up warehouse space.[RETURNS & MISSED DEMAND]SKU: 7711 (S3 trainers - returns 24%) | Enquiry: two-piece black412 searches with no results (estimated loss ~€3,200 in turnover)Decision: Fix the size chart for SKU 7711; add the requested range to purchasing.5CHARTS: DEVICES & COURIER RISK BY CITYDevice imbalance: share of visits vs revenue realisedVisits (%)Revenue (%)Mobile74% visits40% of revenueDesktop26% visits60% of revenue! Owner risk: 34% of revenue lost on phones because of how long checkout takes.Courier risk: rate of refused cash-on-delivery parcelsTOLERANCE THRESHOLD (8%)Belgrade2.1% (48% of shipments)Novi Sad2.8% (18% of shipments)Kragujevac4.2% (10% of shipments)Niš & South9.4% OVER THRESHOLDCash flow protection: SMS verification for cash on delivery enabled for red-zone cities (>8%).

{ U 4 jednostavna koraka }

An online store in 7 days

There is no need to wait several months for your store to launch. We help you set up the online shop in a few simple steps.

Prvi korak: slanje upitaYou send an enquiry
Drugi korak: izbor dizajna prodavniceYou choose a design
Treći korak: uvoz proizvodaYou add products
Četvrti korak: lansiranje prodavniceThe store goes live

Pokrenite svoj biznis sada

Leave your email and we will send you a free handbook in PDF straight away: what the platform does, how the rollout goes and how long it takes.

15 min prezentacija, 7 dana testiranja svih opcija

Veštačka inteligencija u kreiranju opisa i specifikacija proizvoda

{ Practical solutions }

From business into software

Our strength lies in combining an understanding of business processes with advanced technical knowledge. Out of work in real situations came a scalable and efficient software solution that improves performance, optimises operations and enables faster growth, using the latest technologies and the best practices in the industry.

The platform uses artificial intelligence, which lets you create a product description and specification with a single click. That eases the daily tasks and lets you focus on what truly matters - the growth of your business.

{ What we offer }

Building success

A solution that, alongside technically advanced features, is built on real market needs and experience from online trade. With our platform you get a partner with expertise who understands the challenges and opportunities of digital business.

Povezivanje sa dobavljačima

Connecting with suppliers

Simple alignment with suppliers through automatic updating of products and stock at set intervals.

Kurirska služba

Courier services

Connection to various courier services for fast and reliable delivery. Automated notification with the order details and the shipment tracking code.

Kartično plaćanje

Card payments

Simple alignment with suppliers through automatic updating of products and stock at set intervals.

Fiskalizacija

Fiscalisation

Easy integration with the fiscal system for safe and lawful operation, through automated sending of fiscal receipts to the email address.

ERP integracija

ERP integration

Smooth integration with ERP solutions for full control over business processes and easy resource management.

ERP integracija

Dashboard

The ability to set targets and review orders sold for the current month or a chosen period.

Theme choice

A visual design concept suited to the business you are in

{ What you get }

The benefits of the Soft Cave platform

The Soft Cave platform offers a complete ecommerce solution that simplifies managing online sales and lets businesses grow efficiently. Here is how our platform improves the business and contributes to the success of your ecommerce:

Upravljanje porudžbinama

Simple management and processing of orders

The software simplifies administrative tasks, reduces the chance of errors and improves the user experience, letting sellers focus on growing the business while the system takes over the routine operations.

Brzina učitavanja stranica

Page loading speed of one to two seconds

This optimisation gives users a fast and efficient browsing and buying experience, which not only improves customer satisfaction but also raises conversion and lowers the basket abandonment rate.

Automatska email obaveštenja kupcima

Automatic sending of email notifications

Our ecommerce software automatically sends email notifications to users at every key stage of the buying process. From order confirmation, through delivery status updates, to notices about changes in products or promotions - all of it is automated.

Prilagođen prikaz na svim uređajima

Ecommerce available on every device

Our ecommerce software is fully responsive and available on every device - from desktop computers and laptops to smartphones and tablets. Whatever the screen size, users get a flawless buying experience, with easy navigation, fast page loading and a simple payment process.

{t.pocetna.benefiti.stavke[4].title} i ponašanja kupaca

Sales analytics

Through clear and intuitive reports on sales, best-selling products, user behaviour and spending trends, informed decisions can be made and business strategies optimised. This analytics helps identify key opportunities for growth, reduce losses and improve profitability.

Simple buying

A solution that, alongside technically advanced features, is built on real market needs and experience from online trade. With our platform you get a partner with expertise who understands the challenges and opportunities of digital business.

Jednostavan proces kupovine u online prodavnici

Technicalsupport

We are available around the clock, seven days a week, holidays included.

24/7

Support

1h

Response

99%

Commitment

95%

Satisfaction

SSL

Security

Serveriare part of what we offer

Our ecommerce platform comes with servers, so you do not have to worry about technical details. Your store is ready to run at once, and we take care of performance and security.

By using advanced technologies such as Docker containers and Kubernetes, your store automatically gets more resources when traffic rises. That means it will always run fast and reliably, even in periods of heavy load.

{ Partner program }

Recommend us and work with us long term

We openly offer cooperation to sales people, agencies and consultants. You connect us with the client, we handle the presentation, implementation and support. The fee is tied to the contract that results and to the period the client uses the platform, and terms are agreed with each partner individually.

A fee tied to the contract

You share in the value of the business that comes from your recommendation, and not only at signature but for as long as the client uses the platform. The cooperation pays for as long as the client relationship lasts.

Terms are agreed, not dictated

The size and rhythm of the fee depend on your role in the deal - whether you only recommend, lead the conversation with the client, or stay involved through implementation. All of it is set out in the contract before the first recommendation.

No investment, quotas or exclusivity

No membership fee and no required number of recommendations. We do not ask you to work only with us, and we do not limit your territory or your trade.

Building the solution together

Partners are in the field and hear first what the market is missing. Those requests enter the platform's development plan, so over time you sell a solution you helped shape.

{ FAQs }

Frequently asked questions

Cannot find the right answer?
Send us an enquiry through the contact section and we will get back to you as soon as possible

Of course, all you need is products.

The look of the store can be set up; in agreement with a designer, graphic designs are prepared and the store is built on that basis, which is agreed separately.

We use reliable Hetzner Online Web Hosting, along with SSL certificates that prevent unwanted access.

Our development team carries out the integration with existing systems through standard APIs or custom solutions, making sure the new software works in line with your existing infrastructure.

There are numerous tools already integrated; for particular requirements we are happy to talk.

Our solutions are designed to raise efficiency and productivity. In the initial phase we analyse your business processes and identify areas for improvement. Our clients often see significant gains in performance after implementation.

Yes, staff training is key to a successful implementation. We provide training so that your team uses the new solution efficiently and gets the most out of it.

Yes, we offer a comprehensive software solution covering the whole cycle from purchase to delivery. Our system enables efficient order management, stock tracking and automation of the delivery process.

Implementation time varies with the scope of the project and the complexity of the solution. Usually we give a time estimate based on an analysis of your requirements before implementation begins.

After implementation we provide ongoing support by phone, email or online platforms. Our goal is to keep client satisfaction high and to ensure the software runs optimally.

The price consists of a one-off implementation and a monthly fee for use, maintenance and support. Scope, price and deadlines are set in the quote phase by phase, before the work starts, so no extra items appear during the project.

Yes. We transfer products, categories, customers and order history from the existing platform, with data verification before go-live. The existing site runs throughout the migration and is switched off only once the new system is working.

Product, customer and order data are yours. Export in standard formats is possible at any time, with no additional conditions.

It does. Every supplier is connected separately, with its own field mapping and synchronisation interval, and the system detects duplicates and applies priority by price or availability.

No. We carry out the switch in phases, with heightened monitoring in the first days. The old system stays active until the new one is proven in real operation.

Yes. Through the partner program we offer long-term cooperation with a fee tied to the contract arising from the referral and to the period the client uses the platform. Terms are agreed with each partner individually and stated in the contract before the first referral. Details are on the Partner program page.

Utisci customers

Uroš Pajić

SEO specialist

Working with the SoftCave team was an extremely positive experience. Their serious approach led to a significant rise in traffic to the sites we worked on and to better search engine positions. The team responded quickly to all our requests, communicated the strategies clearly and reported on progress regularly. They have nothing but praise from the LinkUp team.

Jovica Cvijetić

Customer

I am very pleased with the ecommerce software I have been using for several months now. The interface is intuitive and easy to find my way around, even without prior experience in online selling. The integration with payment systems and delivery works flawlessly too. Full recommendation for this software!

Banjica Dalida

Ecommerce director

Our collaboration began in 2022 with the development of advanced ecommerce solutions. I can praise the whole team and the excellent coordination between technical and business knowledge. These people know and understand their work. Our brand Ipsilon is growing thanks to you.

Want to find out how our solution can help you?

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